Ever since the Chinese government set up the “90-7-3” senior living framework where aging at home is positioned as a major solution, and community and institutional care serve as supplements, the senior care industry has become a must-go arena for many investors, a large group of whom are targeting right at the service line for 97% seniors (i.e. home and community care). In their early initiatives, either government or private investors are eager to find out viable community-based care service model fits to the Chinese context.
As an innovative experiment to address need-supply gap of senior care services in megacities, Shanghai has launched a program to embed community senior care facility in urban areas as of September of 2014, which is the “Elderly Home” (“长者照护之家”). Elderly Homes, by definition, are facilities